Experiential Moorabbin

Moorabbin Junction has a number of commercial activities which includes a supermarket, retail stores and restaurants. Despite it’s location, Moorabbin currently isn’t a popular place to shop as evidenced by our recent survey of shoppers.

‘Experiential Moorabbin’ introduces the experiential shopping experience to encourage shoppers and increase it’s popularity. Transportation is a crucial element because of it’s proximity to the site, bringing people in. So the design begins with connecting the site and the railway station.

By: Qiuhao Guo, student